I manage all things social at Flywheel, a managed WordPress hosting company, and if you’re like me, then you’re putting out loads of content and having your social calendar planned out a week (or a month!) in advance. While the Instagram app does a great job of automatically cropping pictures, that doesn’t cut it when most social media marketers are working out of a social scheduler like Sprout Social or Onlypult (my personal fave because it schedules multiple photos and video). That means placing people perfectly in your imagery, finding a balance of whitespace on your grid, and of course, having the correct Instagram photo size. With 500 million users scrolling through IG daily and 80 percent of users following a brand, what you post on Instagram needs to be more intentional than ever before. If you’re a social media manager (or an agency owner who does it all!), then I’m sure you think about your business’s, company’s, and/or client’s Instagram aesthetic at least once or twice a day.

Instagram layout online